The Butler Did It is the portfolio of digital design director Tom Butler. After many years working at various agencies full time I have decided to take the plunge into the world of freelance, so if you have an interesting project you'd like to collaborate on, please do get in touch.
Coming from a print based design education at the London College of Communication, over the last fifteen years my career has moved through a variety of media from print and motion to interactive design. Throughout this time the core aspects of my design sensibilities; typography, layout, balance and an eye for detail have been refined and developed.
During my time at de-constuct I created award winning work for clients such as adidas, the Barbican, Nokia, Panasonic and Established & Sons. My main client responsibility was the development of the global adidas football account, during which time I worked on several big campaigns as well as creatively developing original online content.
As Design Director at Hyper and Hypernaked I built up and managed a large team of designers and freelancers working on a wide range of outputs including digital, experiential, outdoor, branding and mobile. As well as managing the team I oversaw all the visual output of the agency for clients including Nokia, Cadbury, Danone, Virgin Atlantic and Heineken.
Whilst Head of Digital Design at M&C Saatchi London (after a merge with Lean Mean Fighting Machine) I managed a team of digital designers working on clients such as Land Rover, Unilever, Converse, Pernod Ricard and Transport for London. The output was varied from campaign websites to digital product development and my responsibilities were to manage the team and oversee the UX and design process on all digital projects.
Whatever the medium the aim of the creative process remains constant; to solve the relevant design problem with an appropriate, effective and visually elegant solution. This is something I strive to achieve in my work with a combination of craft, technical ability, enthusiasm and team work.
Some of the clients that I have worked with
Some of the awards I have won