Client: adidas
Role: Concept, UX, visual design and art direction
Agency: de-construct

During my time at de-construct I worked on digital experiences for adidas football, tennis and Stella McCartney. My role was mainly creative direction and design sometimes working with supplied assets or creating content from scratch. The adidas football site below involved a complex film shoot at pinewood studios which blended live action with interactive 3D sequences to explore the latest range of adidas football boots. The Stella McCartney and Tennis sites utilised existing photography but showcased the product ranges in visually engaging interactive experiences to bring the static imagery to life.


Interactive segments could be explored at key points in the live action video.


The interface design complemented the dynamic fashion photography.


Bold photography and animation let users seamlessy move from superstar athlete to the latest range of apparel and footwear.