Client: Virgin
Role: Concept development, UX, design and art direction
Agency: Hyper
As part of a winning pitch for Virgin Atlantic’s CRM business we created a future vision of a seamless digital travel companion. From thinking about your next trip to landing in your destination, we pulled apart every aspect of travelling and designed a connected experience to inspire and provide tools to make that journey as smooth as possible. My main role was in the overall art direction and translating the concepts into a workable user experience and interface designs.
Part of the pitch concept was an interactive city tour with 360º video, audio guides and the ability to book at selected restaurants and hotels.
Screens showing a passengers journey before and after a Virgin Atlantic flight.